/* v9: multi-page (Search, Performance Max, Social Ads). Shared by every page, loaded after site.css. */

/* nav: current page */
.nav-menu ul a[aria-current="page"]{color:var(--bronze-lt)}
@media (max-width:1080px){.nav-menu ul a[aria-current="page"]{color:var(--bronze-lt)}}
.nav-menu ul{gap:1.3rem}

/* eyebrow / breadcrumb on channel heroes */
.eyebrow{display:flex;align-items:center;gap:.55rem;margin-bottom:1.1rem;color:var(--bronze-lt);font-size:.86rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase}
.eyebrow a{color:var(--mist);text-decoration:none;font-weight:500}
.eyebrow a:hover{color:var(--chalk)}
.eyebrow span{color:var(--vein)}
.hero h1{max-width:15ch}

/* shared mini-mock vocabulary */
.mock-card{background:var(--paper);color:var(--ink);border-radius:16px;box-shadow:0 24px 50px rgba(0,0,0,.45);font-size:.86rem}

/* ---------- home hero: three formats card ---------- */
.mix,.pmx{position:absolute;left:-6%;bottom:2%;width:min(94%,392px);background:var(--paper);color:var(--ink);border-radius:16px;padding:12px 14px 14px;box-shadow:0 24px 50px rgba(0,0,0,.45);font-size:.86rem}
.mix-tabs,.pmx-tabs{display:flex;gap:4px;padding:3px;border-radius:999px;background:#E6E6E1}
.mix-tabs span,.pmx-tabs span{flex:1;text-align:center;padding:5px 6px;border-radius:999px;font-size:.74rem;font-weight:600;color:var(--ash);white-space:nowrap;transition:background .35s,color .35s}
.mix-tabs span.on,.pmx-tabs span.on{background:var(--basalt);color:var(--bronze-lt)}
.pmx-tabs{flex-wrap:wrap;border-radius:14px}
.pmx-tabs span{flex:1 0 30%;font-size:.7rem;padding:4px 4px}
.mix-view{position:relative;height:222px;margin-top:10px}
.mix-slide,.pmx-v{position:absolute;inset:0;opacity:0;transform:translateY(8px);transition:opacity .45s,transform .45s;pointer-events:none}
.mix-slide.on,.pmx-v.on{opacity:1;transform:none}
.mix-cap{position:absolute;left:0;right:0;bottom:0;color:var(--ash);font-size:.78rem;border-top:1px dashed var(--line);padding-top:8px}
.mix .q{padding:8px 13px}
.yt{position:relative;height:118px;border-radius:10px;background:linear-gradient(135deg,#3A3D41,#1B1C1E 55%,#5A4423);overflow:hidden}
.yt-play{position:absolute;left:50%;top:50%;width:46px;height:32px;margin:-16px 0 0 -23px;border-radius:9px;background:rgba(244,244,241,.92)}
.yt-play::after{content:"";position:absolute;left:19px;top:9px;border-style:solid;border-width:7px 0 7px 11px;border-color:transparent transparent transparent var(--basalt)}
.yt-badge{position:absolute;left:8px;bottom:12px;background:#E3C36E;color:var(--basalt);font-size:.66rem;font-weight:700;padding:2px 6px;border-radius:4px}
.yt-bar{position:absolute;left:0;right:0;bottom:0;height:3px;background:rgba(255,255,255,.2)}
.yt-bar i{display:block;height:100%;background:#E5483D;transform-origin:0 50%;animation:ytbar 5s linear infinite}
@keyframes ytbar{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.yt-meta{display:grid;gap:1px;margin-top:8px;line-height:1.35}
.yt-meta span{color:var(--ash);font-size:.76rem}
.yt-meta .yt-cta,.pmx .yt-cta{justify-self:start;margin-top:4px;background:var(--link);color:#fff;font-weight:600;font-size:.74rem;padding:4px 10px;border-radius:999px}
.ig{border:1px solid var(--line);border-radius:10px;overflow:hidden;background:#fff}
.ig-top{display:flex;align-items:center;gap:7px;padding:6px 8px;font-size:.76rem}
.ig-top i,.ph-top i{width:20px;height:20px;border-radius:50%;background:conic-gradient(#D7AE6A,#B07F37,#E6C287,#D7AE6A);flex:none}
.ig-top span{color:var(--ash)}
.ig-img{height:96px;background:linear-gradient(140deg,#E9DCC5,#C9A26A 60%,#8C6630);display:grid;place-items:center}
.ig-img span{font:400 2rem/1 var(--f-display);color:#fff;text-shadow:0 2px 12px rgba(0,0,0,.25)}
.ig-cta{display:flex;justify-content:space-between;padding:6px 9px;background:#F1F1EE;font-weight:600;font-size:.76rem}
.ig-act{display:flex;gap:10px;padding:6px 9px}
.ig-act span{width:15px;height:15px;border:1.6px solid var(--ink);border-radius:50%}
.heart{position:relative;border:0!important;border-radius:0!important}
.heart::before{content:"♥";position:absolute;inset:-4px 0 0;font-size:17px;line-height:1;color:#E5483D;animation:heart 2.4s ease-in-out infinite}
@keyframes heart{0%,60%,100%{transform:scale(1)}70%{transform:scale(1.35)}80%{transform:scale(.95)}}

/* ---------- home: expertise cards ---------- */
.xp{background:var(--chalk)}
.xp-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.xp-card{display:flex;flex-direction:column;gap:10px;padding:22px 22px 24px;border-radius:20px;background:var(--paper);border:1px solid var(--line);text-decoration:none;color:var(--ink);transition:transform .3s,box-shadow .3s,border-color .3s}
.xp-card:hover{transform:translateY(-4px);border-color:var(--bronze-lt);box-shadow:0 18px 40px rgba(27,28,30,.12)}
.xp-card h3{font-size:1.75rem;line-height:1.1}
.xp-card p{color:#47494D;font-size:.98rem}
.xp-k{color:var(--bronze);font-size:.8rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase}
.xp-go{margin-top:auto;padding-top:12px;font-weight:600;font-size:.94rem;color:var(--ink)}
.xp-go span{display:inline-block;transition:transform .25s;color:var(--bronze)}
.xp-card:hover .xp-go span{transform:translateX(4px)}
.xp-art{position:relative;height:132px;border-radius:14px;background:var(--basalt);overflow:hidden;margin-bottom:8px}
/* search art */
.as-q{position:absolute;left:14px;right:14px;top:16px;height:24px;border-radius:999px;background:var(--granite);border:1px solid var(--vein)}
.as-q i{position:absolute;left:12px;top:8px;height:7px;border-radius:4px;background:var(--mist);width:0;animation:astype 4.8s steps(14) infinite}
@keyframes astype{0%{width:0}40%,100%{width:58%}}
.as-ad{position:absolute;left:14px;right:14px;top:50px;height:20px;border-radius:6px;background:var(--granite)}
.as-ad:nth-child(2){border:1px solid var(--bronze-lt);background:rgba(215,174,106,.16);animation:ashl 4.8s ease infinite}
.as-ad.b:nth-child(3){top:78px;right:40px}
.as-ad.b:nth-child(4){top:104px;right:70px}
@keyframes ashl{0%,40%{opacity:.25;transform:translateY(4px)}52%,100%{opacity:1;transform:none}}
/* pmax art */
.ap-core{position:absolute;left:50%;top:50%;width:34px;height:34px;margin:-17px 0 0 -17px;border-radius:50%;background:var(--bronze-lt);box-shadow:0 0 0 8px rgba(215,174,106,.15),0 0 0 18px rgba(215,174,106,.06)}
.ap-dot{position:absolute;left:50%;top:50%;width:12px;height:12px;margin:-6px 0 0 -6px;border-radius:50%;background:var(--chalk);animation:orbit 9s linear infinite}
.ap-dot.d2{animation-delay:-1.5s;background:var(--mist)}.ap-dot.d3{animation-delay:-3s}.ap-dot.d4{animation-delay:-4.5s;background:var(--mist)}.ap-dot.d5{animation-delay:-6s}.ap-dot.d6{animation-delay:-7.5s;background:var(--bronze)}
@keyframes orbit{from{transform:rotate(0) translateX(52px) rotate(0)}to{transform:rotate(360deg) translateX(52px) rotate(-360deg)}}
/* social art */
.sc-phone{position:absolute;left:50%;top:12px;width:70px;height:130px;margin-left:-35px;border-radius:14px;border:2px solid var(--vein);overflow:hidden;background:var(--granite)}
.sc-phone i{display:block;height:34px;margin:6px;border-radius:5px;background:var(--vein);animation:feed 3.6s linear infinite}
.sc-phone i.sp{background:linear-gradient(140deg,#E9DCC5,#B07F37)}
@keyframes feed{from{transform:translateY(0)}to{transform:translateY(-40px)}}
.sc-heart{position:absolute;left:calc(50% + 30px);top:60px;width:26px;height:26px}
.sc-heart::before{content:"♥";font-size:26px;line-height:1;color:var(--bronze-lt);animation:heart 2.4s ease-in-out infinite;display:block}
@media (max-width:900px){.xp-grid{grid-template-columns:1fr;max-width:560px}}

/* cross links */
.xp.more{background:var(--chalk-2)}
.xp.more .xp-grid{grid-template-columns:repeat(2,minmax(0,1fr));max-width:900px}
@media (max-width:700px){.xp.more .xp-grid{grid-template-columns:1fr}}

/* ---------- pmax hero card ---------- */
.pmx-view{position:relative;height:178px;margin-top:10px}
.pmx .tag{font-weight:600;font-size:.76rem}
.pmx .url{color:var(--ash);font-size:.78rem}
.pmx .head{font-size:1.02rem;color:var(--link);margin-top:2px;line-height:1.3}
.pmx .desc{color:#4A4D52;margin-top:3px}
.v-search{padding-top:6px}
.v-shop{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.sh-card{display:grid;gap:2px;align-content:start;border:1px solid var(--line);border-radius:10px;padding:8px;background:#fff;font-size:.78rem}
.sh-card.dim{opacity:.55}
.sh-img{height:74px;border-radius:7px;background:radial-gradient(circle at 50% 60%,#5A4423 0 22%,transparent 23%),linear-gradient(#EDEDE9,#D9D9D3);margin-bottom:4px}
.sh-img.b{background:radial-gradient(circle at 50% 60%,#6E7175 0 20%,transparent 21%),linear-gradient(#EDEDE9,#D9D9D3)}
.sh-price{font-weight:700}
.sh-store{color:var(--ash);font-size:.72rem}
.v-yt .yt{height:126px}
.v-yt .yt-cta{display:inline-block;margin-top:8px}
.dp{display:grid;grid-template-columns:96px minmax(0,1fr);gap:12px;align-items:center;border:1px solid var(--line);border-radius:10px;padding:10px;background:#fff}
.dp-img{height:96px;border-radius:8px;background:linear-gradient(140deg,#E9DCC5,#C9A26A 60%,#8C6630)}
.dp b{display:block;font:400 1.05rem/1.2 var(--f-display)}
.dp span{display:block;color:var(--ash);font-size:.76rem;margin-top:4px}
.dp .dp-btn{display:inline-block;margin-top:8px;background:var(--basalt);color:var(--bronze-lt);font-weight:600;padding:4px 10px;border-radius:999px}
.gm{display:grid;grid-template-columns:30px minmax(0,1fr);gap:10px;padding:10px;border-bottom:1px solid var(--line);background:#fff;border-radius:10px;margin-bottom:6px}
.gm.dim{opacity:.5}
.gm-av{width:30px;height:30px;border-radius:50%;background:var(--bronze);color:#fff;display:grid;place-items:center;font-weight:700}
.gm-av.g{background:var(--ash)}
.gm b{font-size:.84rem}
.gm-ad{margin-left:6px;font-size:.66rem;font-weight:700;color:var(--basalt);background:#E3C36E;padding:1px 5px;border-radius:3px}
.gm p{color:#4A4D52;font-size:.78rem;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.dc{border:1px solid var(--line);border-radius:12px;overflow:hidden;background:#fff}
.dc-img{display:block;height:92px;background:linear-gradient(160deg,#3A3D41,#5A4423 60%,#D7AE6A)}
.dc b{display:block;padding:8px 10px 2px;font-size:.88rem;line-height:1.3}
.dc span{display:block;padding:0 10px 9px;color:var(--ash);font-size:.72rem}
.pmx-cap{color:var(--ash);font-size:.78rem;border-top:1px dashed var(--line);padding-top:8px;margin-top:10px}

/* ---------- social hero post ---------- */
.post-hero{position:absolute;left:-4%;bottom:0;width:min(78%,300px);background:#fff;color:var(--ink);border-radius:18px;overflow:hidden;box-shadow:0 24px 50px rgba(0,0,0,.45);font-size:.82rem;animation:float 6s ease-in-out infinite}
@keyframes float{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}
.ph-top{display:flex;align-items:center;gap:8px;padding:9px 11px}
.ph-top i{width:26px;height:26px}
.ph-top b{display:block;font-size:.8rem;line-height:1.2}
.ph-top span{display:block;color:var(--ash);font-size:.7rem}
.ph-txt{padding:0 11px 8px;line-height:1.4}
.ph-img{position:relative;height:150px;background:linear-gradient(150deg,#F1E6D2,#D7AE6A 55%,#8C6630)}
.ph-badge{position:absolute;left:10px;top:10px;background:var(--basalt);color:var(--bronze-lt);font-size:.7rem;font-weight:700;padding:3px 8px;border-radius:999px}
.ph-head{position:absolute;left:12px;bottom:10px;font:400 1.6rem/1 var(--f-display);color:#fff;text-shadow:0 2px 14px rgba(0,0,0,.3)}
.ph-cta{display:flex;justify-content:space-between;align-items:center;gap:8px;padding:8px 11px;background:#F1F1EE;font-size:.74rem;color:var(--ash)}
.ph-cta b{color:var(--ink);background:#E3E3DE;padding:5px 9px;border-radius:7px;font-size:.74rem;white-space:nowrap}
.ph-act{display:flex;gap:12px;padding:8px 11px 10px}
.ph-act span{width:16px;height:16px;border:1.6px solid var(--ink);border-radius:50%}
.ph-act .arr{border-radius:3px;transform:rotate(45deg) scale(.8)}

@media (max-width:900px){
  .mix,.pmx,.post-hero{left:50%;transform:translateX(-50%);bottom:0;width:min(100%,392px)}
  .post-hero{width:min(100%,320px);animation:none}
  .stage:has(.mix){padding-bottom:250px}
  .stage:has(.pmx){padding-bottom:250px}
  .stage:has(.post-hero){padding-bottom:300px}
}

/* ---------- generic story: elements revealed at a scene progress ---------- */
.scene [data-at]{transition:opacity .35s,transform .35s,background .35s,border-color .35s,color .35s}

/* PMax board */
.board{background:var(--paper);color:var(--ink);border-radius:14px;overflow:hidden;box-shadow:0 30px 70px rgba(0,0,0,.5);aspect-ratio:16/10;max-width:100%;display:flex;flex-direction:column}
.sc-k{display:block;color:var(--ash);font-size:.76rem;font-weight:600;letter-spacing:.04em;text-transform:uppercase;margin-bottom:10px}
.sc-note{margin-top:10px;color:var(--ash);font-size:.8rem;opacity:0}
.sc-note.in{opacity:1}
.sc-signals{display:block}
.core{position:absolute;left:50%;top:50%;width:118px;height:118px;margin:-59px 0 0 -59px;border-radius:50%;background:var(--basalt);color:var(--chalk);display:grid;place-content:center;text-align:center;box-shadow:0 0 0 calc(var(--sp,0) * 22px) rgba(215,174,106,.16),0 0 0 calc(var(--sp,0) * 44px) rgba(215,174,106,.07)}
.core b{font:400 1.15rem/1.1 var(--f-display);color:var(--bronze-lt)}
.core small{font-size:.68rem;color:var(--mist)}
.sig{position:absolute;padding:7px 12px;border-radius:999px;border:1px solid var(--line);background:#fff;font-size:.8rem;font-weight:600;white-space:nowrap;opacity:0}
.sig.s1{left:6%;top:12%;transform:translate(-20px,-10px)}
.sig.s2{right:6%;top:12%;transform:translate(20px,-10px)}
.sig.s3{left:3%;top:50%;transform:translate(-24px,-50%)}
.sig.s4{right:3%;top:50%;transform:translate(24px,-50%)}
.sig.s5{left:50%;bottom:9%;transform:translate(-50%,16px)}
.sig.in{opacity:1;border-color:var(--bronze-lt);background:#FBF6EC}
.sig.s1.in,.sig.s2.in{transform:none}
.sig.s3.in,.sig.s4.in{transform:translateY(-50%)}
.sig.s5.in{transform:translate(-50%,0)}
.sc-assets{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:18px;align-content:center}
.as-col{display:grid;gap:7px;align-content:start}
.as-col small{color:var(--ash);font-size:.72rem;font-weight:600;letter-spacing:.04em;text-transform:uppercase;margin-top:4px}
.as-line{padding:7px 10px;border:1px solid var(--line);border-radius:8px;background:#fff;font-size:.8rem;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;opacity:0;transform:translateX(-12px)}
.as-line.in{opacity:1;transform:none}
.as-media{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:6px}
.as-media span{aspect-ratio:1;border-radius:8px;opacity:0;transform:scale(.85)}
.as-media span.in{opacity:1;transform:none}
.as-media .m1{background:linear-gradient(140deg,#E9DCC5,#C9A26A)}
.as-media .m2{background:linear-gradient(140deg,#3A3D41,#6E7175)}
.as-media .m3{background:linear-gradient(140deg,#F1E6D2,#B07F37)}
.as-media .vid{position:relative;background:var(--basalt)}
.as-media .vid::after{content:"";position:absolute;left:40%;top:32%;border-style:solid;border-width:8px 0 8px 12px;border-color:transparent transparent transparent var(--bronze-lt)}
.as-score{margin-top:12px;display:grid;gap:6px}
.as-bar{height:8px;border-radius:4px;background:#E3E3DE;overflow:hidden}
.as-bar i{display:block;height:100%;background:var(--bronze);transform-origin:0 50%;transform:scaleX(calc(.15 + var(--sp,0) * .85))}
.lvl{position:relative;height:1.3em;font-weight:600;font-size:.86rem}
.lvl span{position:absolute;left:0;top:0;opacity:0;background:var(--paper)}
.lvl span.in{opacity:1}
.lvl span:last-child.in{color:var(--bronze)}
.sc-value,.sc-mix{display:grid;align-content:center;gap:9px}
.val,.mx{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr) 3.4em;gap:12px;align-items:center;font-size:.86rem}
.val{opacity:.25}
.val.in{opacity:1}
.val b,.mx b{font-weight:600;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.val em,.mx em{font-style:normal;text-align:right;font-variant-numeric:tabular-nums;color:var(--ash)}
.vb{height:10px;border-radius:5px;background:#E3E3DE;overflow:hidden}
.vb i{display:block;height:100%;background:var(--bronze);transform-origin:0 50%;transform:scaleX(0);transition:transform .6s cubic-bezier(.2,.7,.2,1)}
.val.in .vb i{transform:scaleX(var(--w))}
.w1{--w:1}.w2{--w:.5}.w3{--w:.07}
.mx .vb i{transition:none;transform:scaleX(calc(var(--w) * var(--sp,0)))}
.c1{--w:1}.c2{--w:.706}.c3{--w:.412}.c4{--w:.353}.c5{--w:.265}.c6{--w:.206}
.mx:first-of-type .vb i,.mx .c1{background:var(--bronze)}
.mx .vb i:not(.c1){background:var(--ash)}
.sc-control{display:grid;align-content:center}
.checks{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.checks li{display:grid;grid-template-columns:24px minmax(0,1fr);gap:0 12px;align-items:center;font-size:.86rem;opacity:.35}
.checks li::before{content:"";grid-row:span 2;width:22px;height:22px;border-radius:50%;border:1.5px solid var(--line);background:#fff center/12px no-repeat;transition:background-color .3s,border-color .3s}
.checks li.in{opacity:1}
.checks li.in::before{border-color:var(--bronze);background-color:var(--bronze);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23fff' stroke-width='3'%3E%3Cpath d='m5 12 5 5 9-10'/%3E%3C/svg%3E")}
.checks b{font-weight:600}
.checks span{color:var(--ash);font-size:.8rem}

/* Social phone */
.ph-stage{display:flex;justify-content:center}
.phone{position:relative;height:min(60vh,540px);height:min(60svh,540px);aspect-ratio:9/17;background:#111214;border-radius:36px;padding:9px;box-shadow:0 30px 70px rgba(0,0,0,.55),inset 0 0 0 1.5px #3A3D41}
.ph-notch{position:absolute;left:50%;top:15px;width:62px;height:16px;margin-left:-31px;border-radius:10px;background:#111214;z-index:3}
.ph-screen{position:relative;height:100%;border-radius:28px;overflow:hidden;background:#fff;color:var(--ink);font-size:.74rem}
.ph-screen .scene{padding:34px 10px 12px;background:#fff}
.feed{display:grid;gap:12px;transform:translateY(calc(var(--sp,0) * -38%))}
.fp{display:grid;grid-template-columns:22px minmax(0,1fr);gap:6px 8px;align-items:center}
.fp i{width:22px;height:22px;border-radius:50%;background:#DCDCD6}
.fp span{height:8px;border-radius:4px;background:#E3E3DE}
.fp .im{grid-column:1/-1;height:120px;border-radius:8px;background:#ECECE8}
.fp .im.b{background:#E2E5EC}
.fp .im.c{background:#EDE6DB}
.ad-post{border-radius:10px;overflow:hidden;border:1px solid var(--line)}
.ad-post .ph-top{padding:7px 8px}
.ad-post .ph-top i{width:22px;height:22px}
.ad-post .ph-txt{padding:0 8px 6px;font-size:.74rem;opacity:0}
.ad-post .ph-txt.in{opacity:1}
.ad-post .ph-img{height:clamp(110px,22vh,190px)}
.ad-post .ph-head{font-size:1.25rem}
.ad-post .ph-cta{padding:6px 8px;font-size:.66rem}
.ad-post .ph-cta b{font-size:.66rem;padding:4px 7px}
.ad-post.dim{opacity:.35}
.hook{position:absolute;right:16px;top:44px;width:44px;height:44px;display:grid;place-items:center;opacity:0}
.hook.in{opacity:1}
.hook svg{position:absolute;inset:0;transform:rotate(-90deg)}
.hook circle{fill:var(--basalt);stroke:var(--bronze-lt);stroke-width:3;stroke-dasharray:107px;stroke-dashoffset:calc(107px * var(--sp,0))}
.hook b{position:relative;color:var(--chalk);font-size:.72rem}
.ba{position:relative;height:clamp(130px,26vh,220px);border-radius:10px;overflow:hidden;background:repeating-linear-gradient(135deg,#C9CAC4 0 8px,#BDBEB8 8px 16px)}
.ba-after{position:absolute;inset:0;background:linear-gradient(150deg,#F1E6D2,#D7AE6A 55%,#8C6630);clip-path:inset(0 0 0 calc((1 - var(--sp,0)) * 100%))}
.ba-before,.ba-after{color:#fff;font-weight:700;font-size:.7rem}
.ba-before{position:absolute;left:8px;top:8px;background:rgba(27,28,30,.7);padding:2px 7px;border-radius:999px}
.ba-after{display:flex;align-items:flex-start;justify-content:flex-end;padding:8px}
.ba-line{position:absolute;top:0;bottom:0;width:2px;background:#fff;left:calc((1 - var(--sp,0)) * 100%);box-shadow:0 0 0 1px rgba(0,0,0,.1)}
.proofs{list-style:none;margin:12px 0 0;padding:0;display:grid;gap:7px}
.proofs li{display:grid;grid-template-columns:16px minmax(0,1fr);gap:6px;align-items:center;font-weight:600;opacity:0;transform:translateY(6px)}
.proofs li::before{content:"✓";color:var(--bronze)}
.proofs li.in{opacity:1;transform:none}
.sc-form .ad-post{margin-top:0}
.sheet{position:absolute;left:0;right:0;bottom:0;padding:14px 12px 16px;background:#fff;border-radius:16px 16px 0 0;box-shadow:0 -12px 30px rgba(0,0,0,.18);display:grid;gap:7px;transform:translateY(calc((1 - min(1, var(--sp,0) * 5)) * 105%))}
.sheet b{font-size:.86rem}
.sheet small{color:var(--ash);font-size:.66rem;margin-top:-4px}
.sf{display:grid;gap:1px;border:1px solid var(--line);border-radius:7px;padding:5px 8px;min-height:2.6em;color:transparent}
.sf em{font-style:normal;color:var(--ash);font-size:.62rem}
.sf.in{color:var(--ink)}
.sbtn{text-align:center;padding:8px;border-radius:8px;background:var(--ink);color:#fff;font-weight:600}
.sbtn.in{background:var(--bronze)}
.wa{text-align:center;color:#1F8F4E;font-weight:600;font-size:.7rem;opacity:0}
.wa.in{opacity:1}
.sc-signal{display:grid;align-content:center}
.flow{display:grid;justify-items:center;gap:0}
.nd{padding:9px 12px;border-radius:10px;border:1px solid var(--line);background:#fff;font-weight:600;text-align:center;opacity:.2;transform:scale(.94)}
.nd.in{opacity:1;transform:none;border-color:var(--bronze-lt)}
.nd.gold.in{background:var(--basalt);color:var(--bronze-lt);border-color:var(--basalt)}
.ln{width:2px;height:22px;background:var(--bronze-lt);transform-origin:50% 0;transform:scaleY(0)}
.ln.in{transform:none}
.ph-stage .toast{right:max(-10px,calc(50% - 250px))}

@media (max-width:900px){
  .board{aspect-ratio:4/3}
  .board .b-view .scene{padding:12px}
  .core{width:84px;height:84px;margin:-42px 0 0 -42px}
  .core b{font-size:.95rem}
  .sig{font-size:.68rem;padding:5px 8px}
  .sig.s1{left:2%;top:6%}.sig.s2{right:2%;top:6%}.sig.s3{left:1%}.sig.s4{right:1%}.sig.s5{bottom:4%}
  .sc-assets{grid-template-columns:1fr 1fr;gap:10px}
  .as-line{font-size:.68rem;padding:5px 7px}
  .as-col{gap:5px}
  .as-col small{font-size:.62rem}
  .as-media{grid-template-columns:repeat(2,minmax(0,1fr));gap:4px}
  .as-media span{aspect-ratio:auto;height:34px}
  .as-score{margin-top:6px}
  .lvl{font-size:.74rem}
  .val,.mx{font-size:.72rem;gap:8px}
  .sc-value,.sc-mix{gap:6px}
  .sc-k{font-size:.64rem;margin-bottom:4px}
  .sc-note{font-size:.68rem;margin-top:4px}
  .checks{gap:5px}
  .checks li{font-size:.74rem}
  .checks span{display:none}
  .checks li::before{width:18px;height:18px;background-size:10px}
  .phone{height:min(40vh,380px);height:min(40svh,380px);border-radius:28px;padding:7px}
  .ph-screen{border-radius:22px;font-size:.62rem}
  .ph-screen .scene{padding:26px 8px 8px}
  .ph-notch{top:11px;width:48px;height:12px;margin-left:-24px}
  .fp .im{height:80px}
  .ad-post .ph-img{height:clamp(80px,14vh,130px)}
  .ad-post .ph-head{font-size:1rem}
  .hook{top:34px;right:12px;width:34px;height:34px}
  .ba{height:clamp(90px,15vh,150px)}
  .sheet{padding:10px 8px 10px;gap:5px}
  .sf{padding:3px 6px;min-height:2.3em}
  .nd{padding:6px 8px}
  .ln{height:12px}
  .ph-stage .toast{right:0}
}
@media (max-height:700px) and (max-width:900px){.j-note{display:none}}

/* ---------- PMax: Search or PMax picker ---------- */
.pick{background:var(--paper)}
.pick-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,5vw,72px);align-items:start}
.pick-q{display:grid;gap:12px}
.tog{display:grid;grid-template-columns:48px minmax(0,1fr);gap:16px;align-items:center;text-align:left;padding:16px 18px;border-radius:16px;border:1px solid var(--line);background:#fff;color:var(--ink);font:inherit;cursor:pointer;transition:border-color .25s,box-shadow .25s}
.tog:hover{border-color:var(--bronze-lt)}
.tog[aria-pressed="true"]{border-color:var(--bronze);box-shadow:0 8px 24px rgba(176,127,55,.14)}
.tog b{display:block;font-weight:600;font-size:1rem}
.tog small{display:block;color:var(--ash);font-size:.88rem;margin-top:2px}
.sw{position:relative;width:46px;height:26px;border-radius:999px;background:var(--line);transition:background .25s}
.sw::after{content:"";position:absolute;left:3px;top:3px;width:20px;height:20px;border-radius:50%;background:#fff;box-shadow:0 1px 3px rgba(0,0,0,.2);transition:transform .25s}
.tog[aria-pressed="true"] .sw{background:var(--bronze)}
.tog[aria-pressed="true"] .sw::after{transform:translateX(20px)}
.pick-out{background:var(--basalt);color:var(--chalk);border-radius:20px;padding:clamp(22px,3vw,36px);display:grid;gap:14px;justify-items:start}
.pick-k{color:var(--bronze-lt);font-size:.8rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase}
.pick-out h3{font-size:clamp(1.6rem,3vw,2.2rem);line-height:1.15}
.pick-out p{color:#CFD0D2;font-size:1.02rem;max-width:52ch}
.pick-out.flash h3,.pick-out.flash p{animation:flash .45s ease}
@keyframes flash{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
@media (max-width:860px){.pick-grid{grid-template-columns:1fr}}

/* compare: Google vs Meta labels on mobile */
@media (max-width:720px){
  .compare.vs .row .them::before{content:"Google Search : "}
  .compare.vs .row .me::before{content:"Meta : "}
}
.compare.vs .row .me{color:var(--ink)}

/* contact form tweaks */
.in label{color:var(--mist)}
.in select{appearance:none;-webkit-appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23D7AE6A' stroke-width='2'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 12px center;background-size:16px;padding-right:40px}

/* channel page heroes: a notch smaller than the home hero */
.hero.sub .wrap{padding-block:clamp(44px,6.5vw,84px) clamp(56px,7vw,92px)}
.hero.sub h1{font-size:clamp(2.2rem,4.4vw,3.6rem);line-height:1.06;max-width:16ch}
.hero.sub .lede{font-size:1.08rem}
.hero.sub .pledges{margin-top:2rem}
/* toast beside the phone */
.ph-stage .toast{z-index:5;left:calc(50% + 70px);right:auto;top:16%}
.ad-post .ph-cta span{min-width:0;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
@media (max-width:900px){
  .ph-stage .toast{left:auto;right:0;top:-12px}
  .ad-post .ph-cta span{display:none}
  .ad-post .ph-cta{justify-content:flex-end}
}
.hook{top:auto;bottom:calc(100% - 46%)}
.sc-hook .hook{top:40%;bottom:auto}
@media (max-width:900px){.sc-hook .hook{top:38%}}